Archive for the "Brand Strategy" Category

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Is Your Pitch Portable?

There’s no denying it. For most businesses, the use of mobile devices to keep executives and key staff up to the minute with schedules, email, and other vital information has become standard. In fact, back in August 2006, a study conducted by Korn/Ferry International noted that “81% of global executives say they are connected [...]

Going Mobile

In business it is always difficult to know where to put your time, energy and resources in order to get the greatest return. Companies have a multitude of options to share and interact with the marketplace, and selecting the right vehicle can be a challenge. However, a recent study published by Nielsen might [...]

Discovering the Customer You Thought You Knew

In todays challenging business environment, pressure to create and maintain a successful strategy is more crucial than ever before. Businesses across all sectors are struggling to keep pace with performance expectations. Beneath this, businesses are also struggling to stay connected and valuable to their customers.
Companies across the board are finding that traditional approaches to understanding [...]